Website performance directly impacts the site's visibility on search engines, affecting its ability to draw and retain visitors. Consequently, it's essential to carry out a thorough SEO audit to identify any potential issues that could be hampering your website’s performance.

A Website audit is a process that helps you find problems that could be preventing your site from ranking well on search engines. These troubles can range from technical errors to content-centric problems.

One of significant aspect of website performance is loading speed. A sluggish website not only leads to a poor user experience but also affects search engine rankings. By an SEO audit, you can detect reasons for slow website speed and take corrective action.

Further to this, an SEO audit also points out the quality of content on your website. High-quality, relevant content is crucial for higher search engine rankings. The audit can reveal if your website contains duplicate content, irrelevant keywords, or poorly optimized meta descriptions, leading to low SEO performance.

Aside from that, an SEO audit can help you know whether your website is appropriately optimized for mobile devices. With the majority of internet users accessing the web via mobile devices, it's crucial that your website is optimized for mobile viewing for better user experience and enhanced search engine rankings.

Further, an SEO audit can disclose any broken links or webpages that are resulting in 404 errors, both of which can negatively impact user experience and SEO ranking. The audit is Kelly Hector SEO Expert Melbourne intended to highlight these problems, allowing you to fix them promptly and improve your site’s performance.

Finally, it’s important to remember that an SEO audit also assists in creating an efficient SEO strategy. By understanding what's working and what's not, you would be able to devise a strategy that's personalized to your website's unique needs which will improve its performance, increase visibility, and pull in more traffic.

To sum up, the importance of website performance and a thorough SEO audit cannot be underestimated. Ensure you conduct regular SEO audits to identify and fix possible issues that could be affecting your site's performance. This proactive approach will keep your website current, user-friendly, and ranking well in search results, thereby driving more traffic and ultimately, achieving business growth.